Common characteristics: self-service customer acquisition, consumer focused, product centric, fast execution, often automize a manual process.

共同特征： 自助式服务，自然获取用户， 面向用户，产品为中心，快速执行，往往有能大大提升效率的自动化流程。

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We will go through the same approach on database centric tools such as the CRM product.

以数据库为中心的产品，比如CRM产品，也会经历同样的过程。

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WebSphere ESB is in fact an ESB-centric product that facilitates the creation of specific instantiations of that pattern.

WebSphere ESB实际上是以esb为中心的产品，可以帮助创建该模式的特定实例。

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By trying to make hay from the current tablet frenzy, Amazon has strayed from its customer-centric roots towards a more conventional product-centric mindset.

FORBES: Sifting Through the Ashes: The Kindle Fire and Customer Centricity

But in the age of Groupon, search and social media advertising, it is the relevance of brand-, not product-centric advertising must be called into question.

FORBES: Al Ries Puts The Cart Before The Horse In Paean To Brand Advertising

In addition, brands are beginning to abandon flash-heavy sites that are difficult to navigate in favor of more streamlined experiences that are more searchable, shareable and product-centric.

FORBES: Jewelry and Watch Brands Have Low 'Digital IQ'