Many of these car and watch brands develop long-standing partnerships that include joint product introductions and long-term marketing agreements.
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But now in its third year of ownership by Geely of China, the surviving Scandinavian auto brand is counting on a new marketing campaign and more confident positioning to spark an American revival in the short term while waiting for a fresher, broader product line to provide long-term prosperity.
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Long-term product investments, like Chrome and YouTube, which now enjoy phenomenal usage, were made with a significant degree of independence.
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Second, see your product through a long-term lens, asking yourself what could convince your customers to still engage with the app in two years' time.
At BrandMixer, we have seen phrase and adjective tag clouds yield a stronger correlation to increasing long-term product sales vs. a popular meme on Twitter.
For example, today I was facilitating a group of about 50 people from a large organization who were coming up with short and mid-term product ideas for the digital part of their business.
"Generic Prozac is a nice, large onetime cash generator, but Barr has assembled a very strong near-term product lineup that is going to continue to drive an accelerating growth profile over the next couple of years, " says Elliot Wilbur, specialty pharmaceuticals analyst at CIBC Oppenheimer.
And no sooner had Marchionne welcomed a chorus of congratulations with the earnings report than he also released an updated long-term product plan for Chrysler brands that soberly confirmed recent reports that he has had to slash some expected new models and push others off into the future.
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Another worry: a worldwide shortage of tellurium, which is produced as a mining by-product, to fuel First Solar's long-term growth.
That is not so easy when the product being sold is long-term advice, the quality of which will not become clear for decades.
Chinese investors caught up in a high-profile dispute with local bank Huaxia over losses related to an increasingly scrutinized type of short-term investment product have been repaid.
So, as with product, this is a long-term investment.
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Making me wonder how this will impact his short-term marketability as a product endorser.
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But competition has never been so fierce, product lifecycles so short, nor long-term business perspectives so challenging.
On the other hand, iTunes in the cloud, fixing Siri, competing in maps, finding another complex product-service problem that will unlock long term revenues.
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The report also cited the strong quarterly dividend history at Calumet Specialty Product Partners LP, and favorable long-term multi-year growth rates in key fundamental data points.
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There are several reasons, one of the more subtle among them being that the insurer can fund the product entirely with medium- and long-term bonds, since there are no payments in the short term.
Due to the non-cyclical demand for their product and above average costs to relocate, healthcare tenants also prefer long-term leases to make their expenses predictable.
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Other projects had an intriguing launch product but were not cultivated for the long-term (see the ROKR music phone).
Will it stick to letting Ms. Huffington build her empire, and focus on the product and its market fit rather than short-term revenues?
The Merrill product, in contrast, yields a pure long-term gain or loss taxed at 15%.
Nike has moved from a transactional product catalog to a website that sustains a long-term collaboration with their customers.
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This is positive news for Apple as the company should benefit from higher gross margins in the short to medium-term, especially for its flagship product the iPhone.
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We view these as short-term issues and continue to see a powerful product cycle.
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In one sense, the activities are short-term in the sense of being about particular product at a particular time, but relational in the sense that the network itself is long lived.
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Targeted advertising, which directly compares the quality of a branded product with a private-label rival, is also a short-term solution for consumer-goods companies, which are keen to remind their customers why paying more is a good idea.
So much so, that the Congressional Budget Office estimates that the Affordable Care Act reduced the long-term fiscal gap by 2% of the gross domestic product over the next 75 years.
Note that Sena is cutting his near-term estimates to reflect higher investment spend related to staffing and product development.
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The partnership would also provide a return on investment for the American taxpayer by securing the long-term viability of Chrysler brands in the marketplace, sustaining future product and technology development for our country and building renewed consumer confidence, while preserving American jobs.
The lack of that guaranteed repeat business is a worry for longer-term bonds, which can have maturities ranging far beyond a given product cycle.
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