It means building meaningful, two way customer relationships and fostering internal opportunities for problem solving and identifying expertise.

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In your LinkedIn profile, do you describe yourself as a creative, motivated, innovative professional with a track record of effective problem solving and extensive expertise?

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Engage in conversation there by answering questions that are asked and showcasing your expertise at problem solving in a specific area.

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In short, if subject matter expertise were the key to solving the problem, the organizations we work with would have already solved it.

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