The three bigwigs are among many top executives that have come under fire for receiving lucrative compensation as their firms' stock price and balance sheets sagged under the weight of massive exposure to the meltdown in financial markets.

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From the landing pages, offer educational materials such as blogs, eBooks, whitepapers and webinars, or demos, product sheets, price quotes and ROI calculators for those further down the learning curve.

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Commercial banks used their huge balance sheets to offer cut-price loans to companies in return for securing investment-banking mandates.

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Cray Computer, which filed its last report with the SEC in 1997, was still listed on Pink Sheets with a flatlined stock price.

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The key is to tiptoe carefully into a diversified group of high-yield names with specific maturities whose balance sheets are good and whose price moves, based on interest rate fluctuations (called duration), will be muted.

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Price lists will be printed on plain A3 sheets at tills with no branding on them.

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Their paramount metrics: Fast revenue and earnings growth, strong balance sheets, healthy dividends, and visible price appreciation potential.

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Another good argument in favour of a price-level target is that it helps repair balance sheets, so the financial system can work properly.

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The question though should be whether these banks will restructure so they can reliquify and improve their balance sheets - that's more important than price levels.

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