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Some will therefore accuse Mr Cable of taking the pressure off businesses on pay.
BBC: The myth of a shareholder spring
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Cable makers have responded to relentless pressure from customers for lower prices by innovating.
ECONOMIST: The Europeans stay ahead in a capital-intensive industry
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It is understood, however, that Mr Cable is close to succumbing to pressure from the Association of British Insurers, among others, for new binding votes on companies' pay to take place only every three years, rather than annually.
BBC: The myth of a shareholder spring
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The ad, which aired on US cable networks on Monday, follows mounting pressure on the soft drinks industry.
BBC: Coca-Cola addresses obesity in TV advert
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Police had found a large quantity of potassium nitrate, sulphur, five metres of cable, alarm clocks, headlamp bulbs and a pressure cooker that could serve as a bomb casing.
BBC: France 'uncovers biggest bomb plot in years'
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If cable operators dive into wireless, that will put more pressure on satellite TV providers, their other major competitors, to do the same.
WSJ: Comcast, Time Warner Cable in Wireless Talks
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We believe that the margins are already at very high levels and there will be pressure from pay-TV service providers to stall the growth in the carriage fee for cable channels.
FORBES: Disney's Multi-Platform Distribution Deals Can Lift Margins And Outlook