From this experiment, telephone carriers established that people would pay a premium for mobile connections.
So Bank B paid Bank A an upfront premium for what is effectively an insurance policy.
The price of his Berkshire Hathaway includes a premium for frank and honest shareholder reports.
Yet most beer tastes remarkably similar, so it is hard to charge a premium for it.
This is why the company has always insisted on charging a premium for its PCs.
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"Advertisers pay a premium for younger viewers, " say Brad Adgate head of research at Horizon Media.
Teams around the league have shown a willingness to pay a premium for scorers like Smith.
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Essentially, investors have demanded a six-percentage point premium for taking the risk of investing in equities.
Schultz also knew that people would pay a slight premium for exceptional customer service.
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Innovate and make differentiated pogo sticks people are willing to pay a premium for.
Marquee brands can use that disconnect, charging a premium for comfort in poor, isolated African markets.
Riders pay a premium for the service, while Uber collects a cut from every transaction.
The deal only went through after Pfizer offered a 50% premium for Pharmacia shares.
The company is accustomed to charging a premium for its products, which yield high margins.
The bank had charged the state government a heavy premium for rolling over its loans.
It turned out wealthy buyers were happy to pay a premium for historic detail.
We think the consumer will pay a premium for improved nutrition and improved taste.
But the two-sided nature of trading today almost demands a higher premium for options in Target.
The government wants to combine current credits with a new tariff paying a premium for renewable power.
In this neck of the Northwest woods, people pay a premium for land they know is underwater.
Molycorp is furthest along to renewed production and expansion so for sure gets a premium for that.
Are the financial reporting requirements of Biotech so unique as to demand a premium for finance skills?
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Teams are starved for offense in baseball right now and are paying a premium for good hitters.
There you can buy a policy with a level premium for five or 10 years or more.
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Singapore said it charges, on average, about a 20% premium for the nonstop flight over one-stop trips.
In return for accepting junior status in the merger, he obtained a big premium for Chrysler shareholders.
Permanent insurance is much more expensive, but it has the advantage of offering a level premium for life.
Will people be willing to pay such a premium for something that looks cooler and is made locally?
Alison complained to NatWest that she had been overpaying her premium for years and she should be refunded.
High corporate transparency means no hidden surprises in the accounting, so investors are willing to pay a premium for its stock.
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