The opportunity to use their preferred technology while at work boosts morale and offers familiarity that can increase productivity.

FORBES: Time To Let Workers Bring Their Own Mobile Phones

Elsewhere, the preferred technology for beaming television to mobile phones is known as DVB-H (short for digital video broadcasting to a hand-held).

ECONOMIST: America is finally poised to get mobile television

Industry research overwhelmingly demonstrates that Wi-Fi is now the preferred free-access technology for mobile devices when on-the-go.

ENGADGET: JiWire, AWG use location-based ads to spread free airport WiFi in the US

The authority said its chosen method had been proposed by Urbaser Balfour Beatty (UBB), as the council did not have a preferred method, or technology, for the job.

BBC: Gloucestershire waste incinerator: For or against?

The Science and Technology Committee meets the preferred candidate to take over the Medical Research Council, Donald Brydon, for a pre-appointment hearing.

BBC: Week ahead

Fact is, virtually no successful technology company is a preferred stock issuer.

FORBES: Preferred Apple Idea: Ignore Einhorn And Buy Netflix

Energy and technology tied as the preferred sectors.

FORBES: Investors Take A Shine To Energy And Tech

In an unusual conference call with Apple investors on Thursday, Mr. Einhorn called on the technology company to issue a new type of preferred stock as a way of returning cash to yield-hungry investors.

WSJ: Judge Grants David Einhorn's Bid To Block Apple Proxy Vote

Delivering truly game-changing performance for the most demanding PC games played at the gamer's preferred resolution of 1080p, the GTX 660 Ti is a dramatic upgrade for anyone playing on previous-generation graphics technology.

ENGADGET: NVIDIA announces $299 GeForce GTX 660 Ti, lets Kepler walk among the people