The opportunity to use their preferred technology while at work boosts morale and offers familiarity that can increase productivity.

FORBES: Time To Let Workers Bring Their Own Mobile Phones

Elsewhere, the preferred technology for beaming television to mobile phones is known as DVB-H (short for digital video broadcasting to a hand-held).

ECONOMIST: America is finally poised to get mobile television

Industry research overwhelmingly demonstrates that Wi-Fi is now the preferred free-access technology for mobile devices when on-the-go.

ENGADGET: JiWire, AWG use location-based ads to spread free airport WiFi in the US