While the desire to pair humor with a commercial message has a long history in advertising-- Burger King's creepy King character and Bud Light's "Real Men of Genius" being sterling examples--the PR industry has demonstrated a sluggish embrace of yucks as a vehicle to deliver a message about companies, brands or issues.
Celebrity red-carpet entrances, features on famous horse owners, and segments on fashion, hats, and fancy cocktails are pretty much de rigeur in mainstream coverage and industry PR campaigns.
Early PR trades like PR Journal and PR News were more industry booster publications.
The natural gas industry got some welcome PR from two unexpected sources this week: a storm named Gustav and Republican Sen.
Potter noticed that the demagogic claims sounded similar to talking points that had been created by PR people hired by the HMO industry.
Mixed in with those topics Potter gets more personal, describing his life as a journalist, then a PR man in the health care industry, and later as a whistle blower.
Previous Work Experience: Ran business development at Be Inspired PR, a leading boutique public relations firm serving the bridal industry.
Night Shyamalan already shooting his next movie -- After Earth -- on the F65 4K camera, Sony's PR machine is going all out to assuage remaining doubters in the film industry.
And tech companies may be especially prone to those backlashes: Not only are tech customers particularly Web savvy, but the tech industry itself frequently sails into uncharted and--from a PR perspective--dangerous waters, says Waggener Edstrom's Neptune.
"This alleged PR smear campaign is the latest highly public example of what many in the industry believe to be the biggest grudge match going in corporate America, " he added.
And as Amy Gershkoff, the Global Director of Analytics at the PR agency Burston-Marsteller, told me, mobile will only successfully monetized when the advertising industry understand that mobile isn't just a smaller screen version of traditional Internet media.
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