-
While the desire to pair humor with a commercial message has a long history in advertising-- Burger King's creepy King character and Bud Light's "Real Men of Genius" being sterling examples--the PR industry has demonstrated a sluggish embrace of yucks as a vehicle to deliver a message about companies, brands or issues.
FORBES
-
Celebrity red-carpet entrances, features on famous horse owners, and segments on fashion, hats, and fancy cocktails are pretty much de rigeur in mainstream coverage and industry PR campaigns.
FORBES: Building A Better Racetrack Is Not A Losing Bet
-
Early PR trades like PR Journal and PR News were more industry booster publications.
FORBES: The Case of Jack O'Dwyer vs. PRSA