Though the Hindu nationalist party was expected to lose in both the Delhi region and Rajasthan, where it was in power, nobody thought it would fare as poorly as it did.

CNN: HOW THE BJP WAS ROUTED

Rhode Island was also hard-hit by power disruptions, while Connecticut appeared to fare better.

WSJ: Storm Sweeps Through Northeast U.S.

Instead, companies fare better when they examine what conflicts are really present in their brand, and then use those to power their characters.

FORBES: America's Most-Loved Spokescreatures