Alaska saw a 32% spike in traffic to its web site earlier this year after running a "mystery fare sale" on Twitter, underscoring the power of viral messaging.

在今年早些时候通过Twitter进行“神秘票价销售”之后，阿拉斯加航空发现其网站的访问量上升了32%，这使得他们发现了病毒式信息传播的重要性。

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This report was commissioned in the wake of the Fukushima nuclear disaster in Japan to see how Europe's nuclear power plants would fare during extreme emergencies.

这份报告是在日本福岛核电站灾难发生后开始进行的，目的是考察欧洲的核电站在极端积极状态下如何应对。

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Explanations range from a fight between a Kyrgyz and Uzbek over an unpaid taxi fare to a plot by Kyrgyzstan's ousted president Kurmanbek Bakiyev to regain power.

VOA: standard.2010.06.15

Though the Hindu nationalist party was expected to lose in both the Delhi region and Rajasthan, where it was in power, nobody thought it would fare as poorly as it did.

CNN: HOW THE BJP WAS ROUTED

Rhode Island was also hard-hit by power disruptions, while Connecticut appeared to fare better.

WSJ: Storm Sweeps Through Northeast U.S.

Instead, companies fare better when they examine what conflicts are really present in their brand, and then use those to power their characters.

FORBES: America's Most-Loved Spokescreatures