Without a point of difference they are often perceived as a second banana to the original.
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But that now becomes a sharper point, and everybody looking for exactly some point of difference that would be to their advantage.
Syria, of course, has been a point of difference between the United States and Russia over the course of the last several months.
The number of reasons why are staggering, namely: a failure to focus, no competitive point of difference, and weak brand images and identities, to name just a few.
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How many times have you witnessed a company lose their preferred candidate over a trivial point of difference, and then have the company only proceed to compound their problem by settling for their second or even third choice?
When I started in fashion, one of the hot London labels was Clements Ribeiro - which still is one of the hot London labels, especially as a point of difference is that the designers, Suzanne Clements and Inacio Ribeiro, have grown up wise and now do a great, affordable range for Evans, aimed at the plus-sized woman.
"None of this actually seems to be at the point of making a difference, " she said.
Steve Hodge, treasurer of Shell, an Anglo-Dutch oil giant, says that a difference of only one percentage point in the discount rate can change the value of, say, an oil refinery with a 15-year life by hundreds of millions of dollars.
Wolves are now unbeaten in four games and remain third from bottom only by virtue of a one-point goal difference from West Ham, who likewise have 32 points from 30 games.
In the video below, we shot two runs and edited them together to show the difference a closer point of view (from the board) gives compared to the wider, full-body shot.
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Thanks to the OpEd Project, my voice will begin to be heard not only as an academician but also as a thought leader with a point of view that can make a difference in the world.
This big placebo decline, and not drug efficacy, he noted, might account for some of the reported five-point difference between the groups.
"Only a one- or two-percentage-point difference, but over billions of dollars, that's a lot of money, " says Robert Wayman, HP's current chief financial officer.
When Obama and his supporters refer to income inequality, they are taking a complex set of economic and social issues and boiling them down to a single data point: how large is the difference between the annual incomes of top earners compared with those on the bottom of the income scale.
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Those 7.6 cents reflect 40 percent of the 19-percentage-point difference based on the crude estimate.
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Over 30 years that difference of half a percentage point compounds to 13%.
"It's not going to make any difference to us from a radiation point of view, " she said.
But for right now, the psychological and practical effects of the lower price point could make a big difference.
At this point, converting or not doesnt make a lick of difference.
At Breezy Point, the difference this year is that so much of the fenced area appears to be high-quality breeding habitat, Mr. Avrin explained.
Nor were they that surprised to find a difference in how the participants valued coin and note (the expectation that there would be a difference was, after all, the point of doing the experiment).
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But the Dons secured a point that lifts them off the bottom of the table on goal difference ahead of Dunfermline Athletic, whose game was postponed because of fog, and Hibernian.
However, aggrieved companies hungry for finance point out that this has made little difference in practice to the investment decisions of the Siefores.
It left Shakhtar on top of Group E on goal difference from Chelsea, with Juventus a point adrift in third following a 4-0 win at home to Nordsjaelland .
Whether it's a quick Madden or Call of Duty session, inviting a friend over to catch a flick or just zoning out after class, having the proper setup makes all the difference, and there are plenty of options at every price point.
When you eliminate strong partisans on both sides of the aisle from the equation, that difference shrinks to just under 1-point (50-49).
That is hard to know, and rather beside the point: economists aside, few are excited by the difference between a mild recession and a period of sluggish growth.
But, as the governor said himself, when you consider the challenges facing the economy, it's pretty clear that a quarter point, one way or another, on interest rates is not really going to make a lot of difference.
But it is one of those little things than can make a big difference as Malcolm Gladwell noted in The Tipping Point.
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