The changes will reportedly ease the load on ARM-based devices and streamline the end user experience with a hassle-free, plug-and-play approach.

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There was talk that Bridgestone , its Tokyo-based owner, would pull the plug on Firestone, since the parent company was pushing its higher-end, higher-margin Bridgestone-brand business before the tragedies.

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Consumers want an end-product with elegant, plug-and-play simplicity.

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However, if they decide to plug their capital shortfall by withdrawing from riskier, higher-return lines of business, they could end up further weakening their bottom line.

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