And one of my favorites, the Volkswagen fun theory, inspired some positive social re-engineering by using play as the motivator to behavior change.

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British telecom giant and Verizon Wireless co-owner Vodafone could also make a play, divesting itself of its Verizon interests, under the theory that having all of the number three carrier is better than half of number two.

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The same device could also play video that is streamed over an airport network and could, in theory, surf the Web and retrieve e-mail easily, with all the heavy lifting done by the Powermac or iMac it's connected to.

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