After all, the smart phone world is a platform war, where first mover advantage and scale matter.

FORBES: Apple: Cheaper iPhone Could Expand Addressable Market By 6x

As my colleague James McQuivey summed it up recently, this platform war is also expanding into the TV space even though Apple did not make any specific announcement on this topic yet.

FORBES: Apple's iOS 6 Will Open Up New Product Experiences

We want to win the entertainment platform war.

FORBES: Forget Apple TV, Microsoft and Game Consoles are the Future of Television

This week we released our newest report, The Fight To Control The TV Becomes A Platform War, describing the 32 million consumer households in the US that watch online video on a TV set.

FORBES: The Fight Over TV Is A Fight For Platform Power

Ned Lamont, a fresh-faced multimillionaire, ran on an anti-war platform and won the Democratic primary with 52% of the vote.

ECONOMIST: Suddenly the most influential man in the Senate

From a big data and life sciences standpoint, the issue of which device and analytics platform will win the marketing war is interesting.

FORBES: Your Genome's On An iPhone (trying to call home...)

Instead of being placed head to head against Samsung in the tablet wars, Apple goes to war against an entire platform.

FORBES: Apple: What's It Really Worth

There has been something of an academic format war emerging with a rival Coursera platform, started by academics from Stanford in California.

BBC: Online university to charge tuition fees

Unreal Engine is a world-class game development platform that's powered classic franchises including Gears of War, BioShock, Mass Effect, Borderlands, and Infinity Blade.

ENGADGET: Unreal Engine 3 adding Oculus Rift support this April, Epic Citadel demo packed in