On Microsoft and platform wars: “We never saw ourselves in a platform war with Microsoft, ” Jobs said.

关于微软和平台之战：“我们从来不把自己看作和微软的平台之战的一分子，”乔布斯说。

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Some predict a platform war to rival the epic fights between Microsoft's Windows and Apple's Macintosh.

有人预言不同平台的竞争就如同微软的Windows和苹果的Macintosh之间的史诗之战。

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On Microsoft and platform wars: "We never saw ourselves in a platform war with Microsoft," Jobs said.

关于微软和平台之战：“我们从来不把自己看作和微软的平台之战的一分子，”乔布斯说。

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After all, the smart phone world is a platform war, where first mover advantage and scale matter.

FORBES: Apple: Cheaper iPhone Could Expand Addressable Market By 6x

As my colleague James McQuivey summed it up recently, this platform war is also expanding into the TV space even though Apple did not make any specific announcement on this topic yet.

FORBES: Apple's iOS 6 Will Open Up New Product Experiences

We want to win the entertainment platform war.

FORBES: Forget Apple TV, Microsoft and Game Consoles are the Future of Television