Instead, the key-press mechanics are executed by a plastic cap which slides around the display like a sleeve to keep the wear and tear on the OLEDs to a minimum.

ENGADGET: Optimus Maximus: the god of keyboards unveiled

The press release says "The traditional Swatch plastic case comes in a new chunky design and an extra-large size".

ENGADGET: Swatch Paparazzi SPOT

When faced with this plastic dilemma, it would have been much more impressive to read a press release about how Method had innovated a way to preserve the aesthetic integrity of its products while still maintaining its environmental integrity.

FORBES: How Far Should Companies Go In The Name Of CSR?

At age 24--among the first to use plastic strapping, instead of wire, to wrap newspaper bundles after they leave the printing press--he bought out his father's partner and relaunched the company as Power Industries.

FORBES: Catch and Release

Also, imagers on board both the lander and the rover have sent back panoramic views of the Martian surface, including three-dimensional images unveiled at a press conference Friday -- during which scientists and reporters donned cheap, decidedly low-tech plastic glasses to get the full effect.

CNN: NASA says Pathfinder already has met objectives