Instead, the key-press mechanics are executed by a plastic cap which slides around the display like a sleeve to keep the wear and tear on the OLEDs to a minimum.

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The press release says "The traditional Swatch plastic case comes in a new chunky design and an extra-large size".

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When faced with this plastic dilemma, it would have been much more impressive to read a press release about how Method had innovated a way to preserve the aesthetic integrity of its products while still maintaining its environmental integrity.

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