Wags have suggested Pirelli might be better off selling its calendars and giving its tires away.
In fact, it was in 1963, not 1964, that the first Pirelli calendar was produced.
Pirelli's new rubber is softer and the tire structure is more flexible with reinforced shoulders.
Pirelli also wants to make sure teams need to pit at least twice during the race.
Tronchetti pushed past tenured Pirelli executives to take charge of the troubled tiremaker in 1991.
Tronchetti also has continued to add substantial valuations for Pirelli Group in real estate.
For an instant, I thought about what would happen if one of the Pirelli tires blew.
His comments are a stark contrast to compatriot Schumacher, who has been an outspoken critic of Pirelli.
Labourers working on the demolition of the former Pirelli site in the town had worn the clothing.
Pirelli says it is intends to carry on -- but only if the financial conditions are right.
The older ones appeal to me quite a bit, like the dark Pirelli poster from the 1920s.
Pirelli focuses heavily on research and development, investing around 3% of revenues each year into the area.
Peschisolido believes moving to the Pirelli Stadium will be good for both the player and the Brewers.
Who will get the right balance and make use of the narrow performance window of the Pirelli rubber?
But no company or product has used sexy pictures exactly the way Italian cable- and tiremaker Pirelli has.
The Cal stopped publishing from 1975 through 1983, as Pirelli struggled with the gas crisis and union problems.
Pirelli can't quantify the marketing value any more than Goodyear can count the revenue gain from its blimp.
Pirelli took on big debts to buy these rivals, but found it hard to restructure their far-flung operations.
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Pirelli effectively pays to supply tires to the F1 grid in a negotiated deal which also include track-side advertising.
Pirelli claim the new tires will speed up races and promote overtaking.
Pirelli can, however, add up the editorial pages and television time occasioned by the Cal, and those are huge.
The bus will leave the Town Hall at 1100 BST, and will reach the Pirelli Stadium just before noon.
Pirelli replaced Bridgestone as F1's tire supplier in 2011, winning a three-year contract.
The main technology was invented by Pirelli 20 years ago, but proved uneconomic.
But Tronchetti sees pockets of expansion throughout the world, and he is keen to see Pirelli treads leave their mark.
Pirelli said it had taken a conservative approach to tyre choices this weekend by bringing the soft and hard compounds.
Vettel has been left frustrated by the tires introduced by the sport's official supplier Pirelli, which are softer than in 2012.
Pirelli has a relatively young international management team, ten of whom are earmarked to run the company for the foreseeable future.
But some are a real stretch: Italian tiremaker Pirelli hopes its Seventh Avenue-sounding name will help it peddle shoes and luggage.
To deal with this millstone, Pirelli will need to do much more than merely service it using Telecom Italia's dividend flows.
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