We are now seeing exactly this type of phenomenon on a macro-scale when it comes to travel.

FORBES: Your Frequent Traveler Points are Losing Value. Act Now!

This latter phenomenon is an indication that the Type-In campaigns are getting a boost from the larger marketing efforts of established brands.

FORBES: Brand Impact Online: New Thinking Inside The Box

Leaving aside the substantive merits of this and other proposals designed to curb the too-big-to-fail phenomenon, this is an accessible idea that would help Romney play against type.

CNN: Why Mitt Romney is losing