Because a single person can successfully develop and distribute software applications, the experience with the system is highly personalized for a large number of developers.

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In the Reiss system, athletes wear wristbands with personalized messages intended to motivate them during the heat of competition.

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The mobile preview takes a more personalized approach to navigation, with a rating system and offers from merchants like Starbucks.

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The ROCCAT Isku FX combines the world's most intelligently engineered gaming keyboard with a new multicolor lighting system providing infinite possibilities for a completely personalized gaming atmosphere.

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"It could usher in an era of very personalized medicine where, based on the smart delivery system, one pill could take care of many different things for an individual, " he says.

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Cadillac superserves drivers in a hurry with its optional Easy Key system, enabling passive vehicle and trunk entry and keyless ignition via a personalized keyless fob.

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Scott Brown, marketing manager for Cisco's Media Solutions Group, says the goal is to create an "interactive, personalized, community-based entertainment experience" for people--and an easily administered system to help media companies deliver content.

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