"Slacker is the most complete music service on earth, with 10 times the music of Pandora, expert- programmed stations Spotify can't touch, and personalization that satellite services only dream of, " said Jim Cady, CEO, Slacker.

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Customers are connecting through brick-and-mortar stores, social media, e-commerce, blogs, Twitter, mobile apps, mobile bar-codes and even geo-location services that offer personalization and immediacy.

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Among the drivers are identity and security, data analysis and personalization, network optimization, contextual services, next generation communications services and monetization.

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With the increasing personalization of mobile phones (extended to new services such as hand-held shopping and other transactions), consumers will be tempted to store their personal account information and PINs in the devices for ease of access.

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The set-up is user friendly with an initial personalization feature via the Automatica website where the user can choose the podcasts and cloud services they want to associate to the device.

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