Software users can enjoy at the same time, "Securities Stars" Web site personalization services.

软件用户可同时享用“证券之星”网站的个性化服务。

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Based on a user profile, personalization USES rules to match the "services", or content, to the specific user.

根据用户的概要信息，个性化通过规则来将“服务”或内容与特定用户匹配。

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IBM provides technology which enables personalization and consolidation of services so that televisions can become a center for entertainment, information, and communication at home.

IBM提供了支持对服务进行个性化和整合的技术，可使电视成为家中的娱乐、信息和通信中心。

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"Slacker is the most complete music service on earth, with 10 times the music of Pandora, expert- programmed stations Spotify can't touch, and personalization that satellite services only dream of, " said Jim Cady, CEO, Slacker.

ENGADGET: Slacker reinvents itself: simpler, more approachable internet radio

Customers are connecting through brick-and-mortar stores, social media, e-commerce, blogs, Twitter, mobile apps, mobile bar-codes and even geo-location services that offer personalization and immediacy.

FORBES: The New Art And Science Of Great Customer Experience

Among the drivers are identity and security, data analysis and personalization, network optimization, contextual services, next generation communications services and monetization.

FORBES: CES: Live From The AT&T Developer Summit; To Offer Data Plans For Playstation Vita; New LTE Devices; HTC, Nokia Win Phones