Unlike the broad traits supposedly assessed by personality tests, self-control struck Mischel as potentially measurable.
The Facebook likes were fed into algorithms and matched with the information from the personality tests.
"Experiments have shown that people can effectively fake personality tests when they want to, " says Arnold.
Researchers looked at the Facebook profiles and likes, along with surveys and personality tests, for 58, 466 individuals.
In another new twist, some companies are screening people with instant personality tests.
Inspiring Interns screens them with personality tests, coaches them on interview technique and urges them to make a video-clip curriculum vitae.
John Arnold, chartered occupational psychologist at the Institute of work psychology, University of Sheffield, says not all personality tests are created equal.
We started talked about personality testing a bit more, and I learned that investors, evidently, are at least as obsessed with personality tests as consultants.
FORBES: What type of business person believes in personality tests?
Workers are already sometimes hired on the basis of personality tests that try to tease out the very genetic predispositions that biologists are looking for.
They could also use personality tests, values inventories and other metrics.
There is something deeply contradictory about Walter Mischel a psychologist who spent decades critiquing the validity of personality tests inventing the marshmallow task, a simple test with impressive predictive power.
Annie Murphy Paul, author of The Cult of Personality: How Personality Tests Are Leading Us to Miseducate Our Children, Mismanage Our Companies, and Misunderstand Ourselves (Free Press, 2004).
The 2008 college draft, scheduled for April 26, will be the culmination of an exhaustive year of player research, scouting, personality tests and nodding off over game film.
People who rate high in openness to new experiences in personality tests also may be more distractible and curious, according to a 2010 study in Creativity Research Journal.
According to Chris Chabris of the Centre for Collective Intelligence at MIT, a member of the Knack team, games have huge advantages over traditional recruitment tools, such as personality tests, which can easily be outwitted by an astute candidate.
The most benign explanation for this (hat-tip to my wife for suggesting) is that perhaps these personality tests, and the concept of personality types, is simply a way that businesses try to inculcate a rudimentary sense of empathy, in a scalable way.
FORBES: What type of business person believes in personality tests?
As Gilbert told me in a May 31 interview, before Gilbert started working there, he and Nivi took personality tests and worked with a leadership coach who facilitated a discussion about how each perceived the world and their approach to resolving conflicts.
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