Every customer who buys an iPhone 5 at an Apple retail store will be offered free Personal Setup service, helping them customize their iPhone 5 by setting up email, showing them new apps from the App Store and more, so they'll be up and running with their new iPhone before they leave the store.

ENGADGET: iPhone 5 pre-orders crack 2 million in first 24 hours Mobile

It's easy to get excited when the setup brings you up close and personal with Alcatraz, but Snapzoom basically assumes you have some stunning imagery to shoot.

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