Every customer who buys an iPhone 5 at an Apple retail store will be offered free PersonalSetup service, helping them customize their iPhone 5 by setting up email, showing them new apps from the App Store and more, so they'll be up and running with their new iPhone before they leave the store.
It's easy to get excited when the setup brings you up close and personal with Alcatraz, but Snapzoom basically assumes you have some stunning imagery to shoot.