Even if you don't at first remember that the man is a baker, perhapsyou get some vague sense of breadiness about him, or see some association between his face and a big white hat, or maybe you conjure up a memory of your own neighborhood bakery.
But if I remember -- let me take you back perhaps to the period after the Second World War when, through the Marshall Plan, Germany was able to get back on its feet again.
"You have to remember that housing benefit is available to a lot of people who are in work and perhaps on low incomes, so for a lot of young families with their first feet on the career ladder this plan could actually knock them off the career ladder, " he told the BBC.