He was holding a can of sugar-free Red Bull in his left hand and a can of Pepsi One in his right.

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At malls, shopping centers and at other public locations, a Pepsi representative set up a table with two blank cups: one containing Pepsi and one Coca-Cola.

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When I was at PepsiCo I actually led our investment in SXSW, and Pepsi was one of the first consumer brands to partner with SXSW, other than beer.

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Song Ke, the boss, says that he has already placed his clients in a television commercial to be filmed next month for Pepsi Cola, one of China's largest advertisers.

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"Both Coke and Pepsi try to do business as ethically as possible, but when you have local partners who are not subject to the same governance and scrutiny as in the U.S., then sometimes local behaviors take place, " says one former Pepsi executive who worked in Latin America.

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For example, within a week of the trend taking off, Pepsi had uploaded two Harlem Shake videos, including one with Mr. Gordon and racing crew.

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With the crowd jeering him and his knee barking at him, Anthony had one of his worst games ever at the Pepsi Center, his home for the first eight seasons of his NBA career.

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One day, our captors treated us to some Pepsi.

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One of Long Island City's best-known landmarks is a bright red Pepsi-Cola sign on the waterfront, visible from across the river in Manhattan.

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