"The XGames cut through the clutter, " says John Galloway, sports-marketing director at Pepsi-Cola North America.
Pepsi-Cola in Japan launches a fiber-infused iteration of its cola drink on Tuesday.
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Jobs persuaded the head of Pepsi-Cola, John Sculley, to join Apple as C.
This is a sin because the superstar is appearing in Pepsi commercials and singing in the Pepsi-sponsored Superbowl halftime show.
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One of Long Island City's best-known landmarks is a bright red Pepsi-Cola sign on the waterfront, visible from across the river in Manhattan.
Seeming as benign as Casper the Friendly Ghost, these gleaming, motorized white forms welcomed visitors to the Pepsi-Cola Pavilion at the Expo '70 in Osaka.
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Although the flagship brand, Pepsi-Cola, has always been second to Coca-Cola, the Frito-Lay division is ten times larger than its largest competitor, Diamond Foods, Inc.
There was a paddock with sun on it, he said, and they sat there munching their stale sandwiches and drinking a tin of Pepsi-Cola each.
Pepsi-owned Mountain Dew has been an X sponsor from the start.
He is a self-made businessman who owns Cultiba, a corporation that produces cane sugar and molasses, and distributes soft drinks in Mexico, including all Pepsi-brand drinks.
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It tightens and sharpens its branding expressions as appropriate, but the essential Pepsi brand idea is still on its original trajectory and its customers remain Pepsi-strong.
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It is unclear what happened to the other nine employees who were seized from a Pepsi-Cola bottling and distribution plant in Zafaraniya, a suburb southeast of Baghdad.
The company won't give up on old lines, like its flagship (and sugar-loaded) Pepsi-Cola brand, even if it has been plagued in recent years by slow growth.
I'm right up the street from a Pepsi-Cola factory, which is being torn to pieces by people who are throwing the files out the window, they're carrying out office furniture.
As a native New Yorker, I grew up seeing the iconic Long Island City Pepsi-Cola sign whenever I looked out over the East River at the Hunters Point Pepsi Bottling Plant.
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With our long-time partners at foursquare on board along with digital influencers like Gary Vaynerchuk and a crowd of PepsiCo employees, it seemed only natural that we check-in to the Pepsi-Cola sign.
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The rig was working on what will be a 25-story building near the East River in Queens' Long Island City neighborhood, behind a large neon Pepsi-Cola sign that serves as a local landmark.
Increasing Coke's share is an expensive proposition in the face of stiff competition not just from Pepsi-brand cola, but from fast-growing smaller brands such as Cadbury Schweppes' Dr Pepper and sport drinks like Pepsi's Gatorade.
Increasing Coke's share is an expensive proposition in the face of stiff competition not just from Pepsi-brand cola but from such fast-growing smaller brands as Cadbury Schweppes' Dr Pepper and sport drinks like Pepsi's Gatorade.
After advising Venezuela's Cisneros family on switching their Pepsi-bottling assets to Coca-Cola in 1996 and then selling them to Panamerican Beverages, a large Latin American Coke bottler, McCausland asked Oswaldo Cisneros to fly to Lima, Peru.
PepsiCo (nyse: PEP - news - people ) itself has gotten fat by peddling many of the world's best-known nibbles and drinks--Gatorade and Pepsi-- and that sonorous trio of Frito-Lay snacks--Cheetos, Doritos and Tostitos.
But the Uber offices themselves have the usual Silicon Valley accouterments as I walk with Mr. Kalanick to a cluttered conference room, we pass a game room with a Foosball table, a Pepsi-stocked fridge and two tapped beer kegs.
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Catering to the health crowd, in theory at least, adds a whole new category of potential sales, piled on top of existing constituents--African-American and Hispanic consumers in cities, bikers in the wilds, as well as its long-targeted "Pepsi-pretty" suburbanites.
Pepsi-Cola's Mountain Dew, another soda pop for teenagers, reaches out to what it calls "Dew Dudes"and "Dew Dudettes" by helping to sponsor ESPN's X Games and such grass-roots events as the Vans Warped Tour, a music festival complete with skate ramps, where teens can strut their stuff.
Under some of the proposals being floated in the United Kingdom, fast-food giant McDonald's (nyse: MCD - news - people ) would face a ban on its sponsorship of the England football team, as would Pepsi-Cola (nyse: PEP - news - people ), its co-sponsor.
After advising the Cisneros family on switching their Pepsi-bottling assets to Coca-Cola in 1996 and then selling them to Panamerican Beverages, a large Latin American Coke bottler, McCausland asked Oswaldo Cisneros to fly to Lima, Peru, to meet with the owner of local soft drink Inca Kola, which Coca-Cola wanted to acquire.
In June, the company announced it would restructure to unify its beverage lines--Pepsi, Tropicana and Gatorade--but it has stuck to its growth projections.
Just yesterday, Pepsi (nyse: PEP - news - people ) said it will introduce Pepsi Edge, its mid-calorie product designed to appeal to those who can't decide between Diet Pepsi and the hard stuff.
But now Mr. Singh said he can show different ads based on whether a user regularly buys Diet Pepsi or is a Pepsi loyalist or so-called Pepsi switchers, a group of people who tend to flip between Pepsi and its rivals and are typically more price sensitive.
Coca-Cola and Pepsi together controlled almost two-thirds of the U.S. market in the past year, Sanford C.
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