Oil and gas companies, semiconductor manufacturers, hospitals, chemical plants and computer makers all could benefit from PBC.
After controlling for self-selection bias, the impact of PBC on reliability shifted from negative to strongly positive.
Pricing is important, because PBC transfers resource-management risks to suppliers, which must decide what risk premium customers should pay.
When the researchers first ran the analysis using standard regression methods, the results showed that reliability was worse under PBC.
In 2007, Cohen and the rest of the research team presented papers at conferences making a theoretical case for PBC's advantages.
Under PBC, "more of the responsibility and the consequences of how resources are optimized have been shifted to suppliers, " he notes.
One critical factor for PBC's success will be to improve contract pricing to determine how the benefits are divided between customers and suppliers.
As an early PBC adopter, it was one of the few companies offering both contracts to customers using the same engines over many years.
Cohen predicts that the new research will fuel interest in PBC, leading eventually to a dramatic change in the relationship between customers and suppliers.
Even financial services might want to consider a PBC, says Cohen.
"Customers are inherently more likely to choose PBC if they are going to use an aircraft heavily because they only pay for flight time, " says Wharton's Netessine.
Meanwhile, suppliers will generally be better off under PBC if they do manage to increase flight time so that they spend less money on parts and labor.
The results from the latest research alone could be enough to convince an increasing number of companies in more sectors to begin using PBC, especially those facing big bills when essential equipment breaks down.
Many of those nags have been squelched with the new update, though, and you'll also see a single interface for Intel WiDi and Miracast, both PIN and PBC support, 5GHz Miracast operation and faster bootup times, too.
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The second step would be for the PBC to perform dollar-for-yuan foreign exchange reserve swaps with African central banks, with China offering to split the seigniorage (the difference between the face value of currency and the cost to produce it) with the African nations as a form of foreign aid.
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Although the first set of results shows the benefit to customers, Cohen says, the next step is to explore PBC's impact on suppliers by analyzing what drives the improvement in reliability and how much it costs suppliers when the responsibility to manage the contracts falls more heavily on them than on their customers.
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