From this experiment, telephone carriers established that people would pay a premium for mobile connections.
One would expect to pay a premium over book to get a consumer franchise like Gillette.
"Advertisers pay a premium for younger viewers, " say Brad Adgate head of research at Horizon Media.
Teams around the league have shown a willingness to pay a premium for scorers like Smith.
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Innovate and make differentiated pogo sticks people are willing to pay a premium for.
Riders pay a premium for the service, while Uber collects a cut from every transaction.
Nobody wants to pay a premium multiple of earnings in an uncertain market setting.
It turned out wealthy buyers were happy to pay a premium for historic detail.
We think the consumer will pay a premium for improved nutrition and improved taste.
In this neck of the Northwest woods, people pay a premium for land they know is underwater.
's Fox ranks first among 18- to 49-year-old viewers, a demographic advertisers pay a premium to reach.
High corporate transparency means no hidden surprises in the accounting, so investors are willing to pay a premium for its stock.
If anything, enthusiasts have a willingness to pay a premium for worthwhile products, especially when there are few alternatives.
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Users do all the design work and gladly pay a premium for it.
From now on, he insisted, the company would push to sell proprietary information to those willing to pay a premium.
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Because technical skills are in such high demand with limited supply, employers are willing to pay a premium for these workers.
Until Amazon has exclusive access to content for which people are willing to pay a premium, they compete only on price.
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While the already paid for insurance (yes, banks pay a premium for deposit insurance, just like at the FDIC) is invalidated.
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Another reason why investors are ready to pay a premium for Dr Pepper Snapple is because it has no exposure to Europe.
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Sprint has told Wall Street that they have options, hence it will not be obligated to pay a premium to acquire Clearwire.
When the undercover authors offered to pay a premium to flout the rules, the rate of demand for identity documents fell precipitously.
Even better if that backyard has panoramic views of the city skyline and sunsets that most visitors to Sydney would pay a premium to see.
Users are throwing sand in Intel's money-making machine with their growing reluctance to pay a premium for PCs with powerful new chips.
They would be willing to pay a premium for an Apple box.
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And because when it comes to the highly appealing 18- to 49-year-old demographic, the one advertisers pay a premium to reach, News Corp.
All of these manufacturers face a tough sell to the Indian motorist, who has shown reluctance to pay a premium to go electric.
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As such, Zappos may not offer the lowest prices, but plenty of customers, it seems, are willing to pay a premium for choice.
Organic food is increasingly popular in Germany and consumers are willing to pay a premium for products they believe conform to strict standards.
Those in the market for an emerald, but unwilling to pay a premium for a vintage jewel, should watch the gem market carefully.
The key is finding customers willing to pay a premium for its product, which could be difficult given the many options out there.
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