Whether you are looking to use social media, pay-per-click on the web, or use email, radio, TV, or billboards, you need perfect execution, insight into your spend, and an understanding of the effectiveness of your marketing investments.
FORBES: Helping Sales Succeed Through Better Automated Marketing
By requiring authentication to access live programming on new media devices, ESPN and its distribution partners are extending their lucrative pay-TV business model onto the Web as the Internet becomes a more mainstream place for consumers to watch video content and a potential replacement to traditional TV.
Building unique rewards programs that differentiate the brand--along with integrating in-store loyalty programs with Web shopping--is what figures to pay off in the future, Freeman Evans and other experts say.
Most small companies now buy supplies, pay bills and manage payroll on Web-based services, according to the National Small Business Association, a Washington, D.
This is exactly why focusing on developing a rich mobile web experience for your brand can pay off in the long run, especially since well-developed mobile web experiences are particularly well suited for tablet devices.
Students place orders via the Web and pay with their meal-plan accounts.
Despite Internet services such as Hulu.com and Netflix, which let people watch TV shows and movies online, the town has yet to figure out how to make the Internet pay, especially when it comes to Web-only content.
Lala's current business model, which has changed almost as many times as Michael Jackson's nose, is to let you play a track once for free and then choose either to pay 10 cents for it as an unlimited-use Web song that lives online, or buy it as an MP3 download for 89 cents.
Web-based banks don't have to pay staff to maintain physical branches, which frees up money to pay out in interest.
WSJ: Online-Only Banks Start to Yield More Than a Virtual Advantage
Until a year ago, most European web surfers had to pay twice for their internet access - a fee to their ISP and the cost of a local telephone call each time they logged on.
The group head was trying to find internet ad buyers who would pay a premium to be on a well-named but woefully content-weak web-site.
FORBES: Changes in Journalism - Get Aboard, or Get Run Over!!
So far, BT and Scipher have sent letters to lots of US internet service providers - it is not planning to ask individual users to pay to use the web.
Air Canada now breaks down round-trip flights as separate one-way tickets on its Web site, showing you exactly what you pay for each leg.
These activities include web lead forms on the corp site and key landing pages, pay-per-click (PPC) programs, organic search strategies and email campaigns that leverage keywords that lead to specific landing pages.
FORBES: 5 Disruptive Essentials of a High Velocity Sales Model
By making it easier for viewers to record shows and skip commercials, pay-TV companies may provide an incentive for studios to stream more of their content on the Web, where they can easily force viewers to watch ads in their proprietary video players.
Now you can surf the Web without all those flashing, winking, bandwidth-sucking banners (that happen to pay for the sites you're visiting).
应用推荐