Marketers are suckers for jargon-spouting consultants, and Warden--with his talk of parallel attacks and rules of engagement--has found a rapt audience.
The big issue of the day looks like the rules for conflicts of interest for people serving on the new clinical commissioning boards - should the rules on disclosure of interests parallel those in local government?
Mr. Cameron reiterated that he would not set up a parallel investigation into whether Jeremy Hunt broke ministerial rules, saying the Leveson inquiry must be allowed to take its course.
The rules against non-lawyers investing in the business of law parallel similar restrictions on doctors, which were designed to make sure physicians answered only to their patients.