Marketers are suckers for jargon-spouting consultants, and Warden--with his talk of parallel attacks and rules of engagement--has found a rapt audience.

FORBES: The Art Of War

Now the Market Rules The parallel development, in the business world, is the rise of consumer power.

FORBES: Digital Rules: Election '98 -- A Long View

The big issue of the day looks like the rules for conflicts of interest for people serving on the new clinical commissioning boards - should the rules on disclosure of interests parallel those in local government?

BBC: Week ahead in Parliament