Purkayastha also wants to extend the selling season for truffles by expanding PAQ's product line with longer-lasting truffle oils and jams.

FORBES: Entrepreneurs

Six months later Musini made Purkayastha head of PAQ's sales in North America, paying him a 10% commission on every order.

FORBES: Magazine Article

He bootstraps Tartufi with its own profits and commissions from PAQ.

FORBES: Magazine Article

He got some help in the summer of 2009 when Emanuele Musini, chief executive of PAQ Gubbio, a family-run Italian truffle company, came across Tartufi Unlimited's website.

FORBES: Magazine Article