We believe 2010, with the explosion of leisure (and thrifty business) traffic, is the year that has proven Tony Fernandes' premise correct, that Asia needed and wanted a low-cost travel alternative (see p. 56).

FORBES: Side Lines

And while that audience isn't competitive with most 10 p.m. dramas, the decision is poised to be a major cost saver for the ratings-challenged network.

FORBES: Magazine Article

But cost-plus projects often leave some wiggle room in accounting for fixed costs ( see box, p. 66).

FORBES: Desert Storm