For P&G’s management, the biggest appeal may be the cost savings, which rumours suggest may be 15-25% of its previous travel budget.

对于保洁管理层来说，该系统最大的优点应该是节省成本，据说只有从前差旅预算的15%到25%。

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Thus, a monopoly chooses a quantity qm where marginal revenue equals marginal cost, and charges the maximum price p(qm) the market will bear at that quantity.

这样，垄断者将选择生产当边际收益与边际成本相同时的产量qm。 然后向市场收取那个产量下市场能够承受的最大价格p(qm)。

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Substitute p with p (cost 0)

把 p替换成 p（成本为 0）

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We believe 2010, with the explosion of leisure (and thrifty business) traffic, is the year that has proven Tony Fernandes' premise correct, that Asia needed and wanted a low-cost travel alternative (see p. 56).

FORBES: Side Lines

And while that audience isn't competitive with most 10 p.m. dramas, the decision is poised to be a major cost saver for the ratings-challenged network.

FORBES: Magazine Article

But cost-plus projects often leave some wiggle room in accounting for fixed costs ( see box, p. 66).

FORBES: Desert Storm