Why bring in an outside brand?
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"We have to make brand noise outside of our openings, and our brand can't afford expensive, traditional media, " explained Alexis Eldridge, the vice president of marketing for the company.
The pay wall is antithetical to building your brand outside of your publication.
This inexcusable sentiment is especially visible through the actions of hundreds of Miami Marlins fans protesting outside of the brand new Marlins Park.
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The fresh outside perspective of a brand new chief contrasted with the tried and true ways of a guy who had been there for many years following a familiar but always challenging formula of trying to make our ads stand out amongst the intense competition between the advertisers on Super Bowl Sunday.
Mr. HANFT: Disneyland really showed us that a brand could live outside of itself in so many ways.
Advertising can never be evaluated on creative strength alone, outside the category and the brand problems and strengths.
This morning, the Food and Drug Administration unveiled a series of often graphic images that will be plastered on cigarette packages, above the brand and the outside of the box.
Looking across the group by business entity, the biggest profit contributor by far was the bank, Bank of Tokyo Mitsubishi UFJ (BTMU), operating inside and outside Japan under its own brand, with profits of JPY 639.2 billion, up JPY 296.5 billion, or a whopping 87 percent YOY.
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The medicine, sold outside the United States under the brand name Dynastat, also had other adverse affects.
And outside of its trendy Blue Moon brand, Molson Coors had also largely missed out on the one promising growth outlet for the North American market: upscale premium microbrews.
If concessions are made and an NBA team is permitted to brand itself inside and outside of the arena, the University of Louisville chooses to work with an NBA team on scheduling matters and an agreement is consummated for a split of private suite revenue, the KFC Yum!
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Or, starting later this month, you can buy a newly resurrected Boomtube from Think Outside, which has taken over the brand.
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Search and discovery of rogue accounts via regular crawling of networks to identify brand risk and potential misrepresentation by outside parties.
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The Imperial Sugar plant outside Savannah, known for its Dixie Crystals brand, was destroyed in a fire fueled by sugar dust that burned for a week.
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If the company is forced to sell part of its business, this is still a growth stock with top management and arguably the No. 1 Brazilian food brand in the country and even outside of Brazil.
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Along with the brand, Mike inherited a manufacturing site outside Buffalo, New York.
The decisions they make now--move beyond footwear? sell shoes under other brand names? place a big bet outside the U.S.?--could determine whether this company will become the next Nike or another Greenberg disaster.
Think outside the bottle, as the creators of the appreciated Brand X did.
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In real world terms, the value of the New York Yankees brand is on display with successful business ventures outside of baseball, such as the stadium management company Legends and IMG College, which offers sports-marketing services to universities.
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Remember: your brand new Wii U can do literally nothing outside of build Miis and play disc-based games before the update, so don't go freaking out when your console seems to be missing a few key functions out of the box.
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Outside the U.S., Aceon is sold under another brand name by privately held French pharma Servier.
Indeed, he often looks outside the car world for inspiration on how to define the look of the brand.
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On the outside is a Rocawear store, selling fashions by Jay-Z's fashion brand.
One day, outside what was once the smoking section of Westport High School, Abrams pulls in with a brand new red Corvette.
French businessman Richard Mille put his 12-year-old Swiss watch brand on the map by producing six- and seven-figure-priced, think-outside-the box timepieces for clients like King Juan Carlos.
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The Economic Times intimates that these big corporate agencies have been working on a brand for so long, they are effectively blinkered to any kernel of an idea which is outside their usual, comfort-zoned box.
Snow, a Chinese lager, is globally the top selling beer brand, according to market specialists Plato Logic, even though it's not really drunk anywhere outside of China.
Budweiser's sales volume outside the U.S. soared 20% in 2011, part of a global expansion push for the beer brand by Anheuser-Busch InBev.
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