Garment has loop neck label and outside brand label.

成衣有后领唛，和商标唛。

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EXAMPLE: Although once unknown outside of the American city of Seattle where the coffee company began, today the Starbucks?brand has become a household word.

咖啡公司星巴克从前在其草创的美国城市西雅图以外鲜为人知，现在成了家喻户晓的品牌。

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Gymboree already operates play and music centres in 30 countries outside America, and hopes to use them to raise brand awareness and flog some togs for tots.

金宝贝早已在美国本土外的30个国家开办了各种早教中心和音乐中心，希望以此提高品牌的知名度，提高童装的销量。

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Why bring in an outside brand?

FORBES: How The Little Boston Shop Polka Dog Bakery Wound Up In Target

"We have to make brand noise outside of our openings, and our brand can't afford expensive, traditional media, " explained Alexis Eldridge, the vice president of marketing for the company.

WSJ: Come for the Movies, Stay for the Swag

The pay wall is antithetical to building your brand outside of your publication.

FORBES: Journalists: Pay Walls are trying to Kill You