These efforts may keep costs down in the short term by keeping folks with routine ailments out of the ER.
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It is also a bet born out of the mistaken belief that the ER will solve all of your problems if you get seriously ill.
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Much of that money has been, er, sunk into developing buoys that are supposed to wring juice out of the raw power of the open ocean.
FORBES: The Deep End Of The Ocean
"I want you all to see the riv-er the way I see the riv-er, " he says, letting the word roll out slowly, a promise of ineffable revelations to come.
CNN: Bradley's twilight cruise
But perhaps nothing has done more to put the brand on the map than its out-of-the-box Soul crossover and the hip-hopping hamsters that serve as its, er, spokesrodents.
MSN: Kia moves to change its image, hamsters and all
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