For most of my career in the public relations business I have often felt that occasional, unintended negative publicity in the midst of an ongoing positive campaign can have a neutral to positive effect on an organization.

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Finally, such a shocking and provocative directive will most certainly have the effect of imbuing the organization with the sense of urgency it needs to get the job done.

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Certainly that expanding, pass-along effect can create value for any kind of organization.

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These categories interestingly enough also build on each other, creating a compounding effect as the social environment, and the business emphasis the organization places on it, matures hand in hand.

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In effect, they do it for the PR to position themselves as a family friendly organization looking out for kids.

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It now has the highest debt-to-GDP ratio among the countries of the Organization for Economic Cooperation and Development and that debt is a prime cause, as well as effect, of Japan's enduring stagnation.

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What Google gets from Buzz is a new means of organization, one that should make Google an even more useful part of life--with the not-incidental effect of improving its ability to sell advertising on its search results and mail.

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