For most of my career in the public relations business I have often felt that occasional, unintended negative publicity in the midst of an ongoing positive campaign can have a neutral to positive effect on an organization.

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Finally, such a shocking and provocative directive will most certainly have the effect of imbuing the organization with the sense of urgency it needs to get the job done.

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Certainly that expanding, pass-along effect can create value for any kind of organization.

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