So, much like the TV networks on which the company hawks its products, G-R is left with two options as it tries to connect with the next generation of potential customers: adapt or perish.
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Germany has been against this simple but certain path from the start but it seems about to open the gates to this hard road at the end of the month, when Europe must state its solution to the imminent unraveling of the EU financial system or perish.
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In an open letter, sent to Dutch newspapers to try to explain his actions, he cited the huge pressures to come up with interesting findings that he had been under, in the publish or perish culture that exist in the academic world, which he had been unable to resist, and which led him to his extreme actions.
And of course, unfortunately, there was all the news which later emerged of connections that had a friend, family member or acquaintance perish that day.
"It's almost a publish-or-perish environment, " said Mr. Moss.
Obama did not retaliate by taking his offer to negotiate off the table or - perish the thought - working to implement the sanctions he had pledged would follow an Iranian rejection of his open hand.
They operate under the same publish-or-perish culture.
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PMOS, these days a career civil servant who is obliged to play with the straightest of bats, has answered as best he can, they persist, trying to make him say more than he wishes or even, perish the thought, to catch him out in some way.
But no matter how amazing an ad pitchman you are, the financial survival of any for-profit magazine comes down to some ruthless math: you must get top-dollar for your ads or your publication will perish.
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