At least some of these students would have preferred going to work, but were deterred from doing so by parent or peer pressure.

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What always interests me is the motivation behind the reporting: Is it simply peer pressure, or do firms learn something from the process?

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By definition, peer pressure is less or non-existent for an entrepreneur.

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These trekking groups are often on a tight itinerary and may ignore the early symptoms of altitude sickness - headaches, loss of appetite - or may simply hide them because of peer pressure.

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Within a year or so of moving to Orlando, they gave in to the peer pressure to join the local country club.

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