Solutions may be created via customized internal development or a hosted, outsourced model.

FORBES: One: Applications

The content can then be pulled in to internal systems to support product development, customer support, or marketing.

FORBES: Get Satisfaction Nabs $10 Million For Customer Service

So in the past the internal IT organization or a sourced organization was managing what we call that application development and management environment, running the application and customizing it.

FORBES: Cloud is Disrupting the Outsourcing Industry