Organic development, or internal development, is when strategies are developed by building on or developing an organisation's own capabilities. The Bernard Mathews (BM) case is set against a background in the 80’s and 90’s where the firm tried to grow by diversification and acquisition both into new products such as lamb as well as new markets such as meat production in Hungary. They still retain links to meat producers elsewhere for cooked meats but their turkey business is now being branded as green. Just look at their web site.

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