So many of you are probably still in your jammies, reveling in the afterglow of yesterday's purchase, repeatedly opening Maps on your glossy new iPhone 3G and watching in exaggerated wonderment as your location is determined with frightening speed and accuracy.

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The industry's dominant global player, Diageo, is already at an advantage for the opening up of the market, with its recent distress sale purchase of a controlling stake in Vijay Mallya's United Spirits, the country's biggest distiller.

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