It was only when Rolls-Royce stepped forward a few years ago that rigorous empirical research could begin in earnest.

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Of course, as is the case with just about everything else in the consumer world this side of a bespoke Rolls-Royce or Ferrari, only fools (and perhaps those with the deepest expense accounts) pay full price.

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This year marks the sixtieth anniversary of the Concours, an elite automotive expo and beauty contest where cars of only the highest caliber--Bugatti, Duisenberg, Packard, Rolls-Royce--compete in 28 different classes, from which one car wins best in show.

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