First, any branding and SEO equity you built up under the old name are jeopardized.
To avoid confusing ramblers, the old name will remain on maps in brackets.
Inhale Therapeutic Systems , best known for developing an experimental inhaled insulin with Pfizer , is doffing its old name.
"It turned out to be a dumb idea, " says Carroll, and the firm reclaimed its old name and returned to selling control systems.
The Russian city once known as Stalingrad is to regain its old name during commemorations of the famous World War II battle on Saturday.
The edification conveyed from old name to new: His older brother, John, standing on a chair, holding aloft a dented tin cup brimful with water.
"If you want to call her Tallulah and her name is Lilly, say 'LillyTallulah, LillyTallulah' for about a week, then drop the old name, " she says.
As legend has it, the band was forced to find a new moniker when a club owner refused to put the old name on his marquee.
Yet because of its 20-year-old name dispute with Greece, including an international court case brought by the Macedonians, the Greeks will veto this proposal in December.
The members of Ma-Yi, an old name for the Philippines, have trod a lot of boards since they started out a decade ago performing translations of Philippine plays.
People who are looking for us under our old name can still find us when they search for us, but they are learning our new name at the same time.
But Blackwell had great stories, including an anecdote about trying to get Stevens, who's gone under the name Yusuf Islam since 1981, to try to release his new album under his old name.
Jeep may be bringing back the old Cherokee name, but not the vehicle, nor does this vehicle appear to offer what the old Cherokee does to many still.
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His subjects are taken, in the essayist's tradition, from the familiar things of life: sport, growing old, name-dropping, taking a nap, popular songs and so on.
Wall, with an Old World name seemingly ripped straight from the series, runs The Rock Paper Scissors group, the production firm that creates the Emmy-winning opening credits to the hit HBO television show.
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Go in with an open mind, an open wallet and the clear understanding that in order to succeed, the newmeaning behind the old brand name is going to have to represent something different that people care about.
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The 53-year-old made his name in 1985, when Massey insisted on separate negotiations for each of the company's mines.
But just in case, a good old-fashioned name change may not be a bad back-up plan, just as insurance.
FORBES: Has AIG's Non-Lawsuit Built Goodwill, Or Just Avoided Damaging It?
Despite the conflicting stories, police have charged 17-year-old De'Marquise Elkins with murder, along with a 14-year-old suspect whose name has been withheld because he's a juvenile.
He spoke of the party's pride in Mr Kohl, respected worldwide as both Germany's unifier and Europe's champion, while privately urging the obdurate old man to name his anonymous donors.
Sony's brought back its old Triluminos brand name for the technology, which it claims provides a wider color gamut while keeping prices quite a bit lower than its last TVs to rock the tag, the now-retired XBR8 series.
The 30-year-old, whose real name is Jung Ji-hoon, is doing compulsory military service until this year.
The 20-year-old man, whose name cannot be released under Dutch law, is also known by the hacker alias "OnTheFly".
Is any great name in old media doing a better job navigating new media than The New York Times?
The 29-year-old rapper - real name Jeffrey Atkins - was making the film Assault on Precinct 13 in Toronto when the incident took place.
So we asked some local people and they told us to visit an old lady by the name of Marika Neni, who everyone just called Auntie.
The 27-year-old, whose full name is Kenneth Wayne Cherry Jr.
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